RepairSVC-01
Auto Stops
Install and repair auto stops so your lift shuts off exactly where it should, every time.
Wilmington, NC · Boat Lift Specialists
Salt eats lifts.
Salt eats lifts.
We outwork the salt.
Shoreline Marine Services is an owner-operated boat lift repair and maintenance company in Wilmington, NC. We repair cables, motors, and auto stops and install remotes, walkboards, and bunks across Wilmington and the surrounding waterways, then keep your lift running with twice-a-year service.
Mobile · we come to you
Owner-operated
Spring & Fall service
Members save 10-15%
What we fix
If it's on your lift,
If it's on your lift,
we work on it.
Seven common repairs and add-ons, plus everything that isn't on the list. Every job diagnosed on the dock and treated like a work order, not a guess.
RepairSVC-02
Cables
Replacement of worn, frayed, or snapped lift cables before they fail with your boat in the air.
RepairSVC-03
Motors
Motor repair and replacement, plus performance testing to catch problems early.
ServiceSVC-04
Lift Adjustments
Leveling and adjustment so your hull sits square on the bunks and lifts true.
Add-onSVC-05
Lift Remotes
Remote setup, programming, and replacement, so you can raise and lower from anywhere on the dock.
Add-onSVC-06
Walkboards
Custom walkboards built with or without steps for safe, easy boarding.
Add-onSVC-07
Bunks
Bunk replacement and re-carpeting, fit to your hull to protect it in the cradle.
And moreSVC-08
Don't see it?
If your lift has a problem that isn't on this list, we've probably fixed it before.
Call (910) 200-7615 →
From Luke Jones
"Salt air never takes a day off. It works on your cables, your motor, and your wiring every single day. A lift that isn't maintained is a lift that's quietly failing. My job is to catch it before it costs you."Luke Jones, Owner of Shoreline Marine Services
The SMS service standard
Most lift failures start the same three ways
A cable that was "probably fine" last season. A motor that got louder and got ignored. Grease fittings that haven't seen grease since the lift was installed.
None of those are dramatic until the day your boat is hanging on them. Our standard is simple: inspect everything, lubricate everything, and tell you the truth about what needs replacing and what doesn't.
Full-lift inspection, every visit
Cables, motor, electrical, pilings, and safety systems are checked off a real list, not eyeballed.
Straight answers
If it can wait a season, we say so. If it can't, we tell you why, with the worn part in hand.
The owner does the work
When you call SMS you talk to Luke, the same person who shows up at your dock.
0Service visits / year
0%Max member discount
0Common repairs +
Storm season reality
On this coast, hurricane season isn't hypothetical. The Fall membership visit exists for one reason: your lift gets inspected and secured before the first named storm, not after.
Get on the schedule
SMS Membership Plan
Keep your lift running smooth.
Keep your lift running smooth.
Protect your investment.
The only boat lift maintenance membership in the Wilmington area. One visit for $275, or the full Spring & Fall plan for $500 with repair discounts and priority scheduling, so your lift never becomes the emergency.
Annual Visit
One full maintenance visit a year. A solid baseline for lightly used lifts.
$275/ year
- One (1) full service visit per year
- Complete scope of service (every item below)
- Repair discounts not included
- Priority scheduling not included
Best value · Full membership
Spring & Fall Membership
The full plan. Your lift is serviced before the season and before the storms.
$500/ year
Two visits for less than two singles. Save $50, then save on every repair.
- Two (2) full service visits per year, Spring and Fall
- 10-15% off eligible parts and labor on repairs
- Priority scheduling puts you at the front of the line
- Fall visit secures your lift before storm season
Scope of service
Every visit, both plans. Checked off, not eyeballed- Lubrication of all grease fitting components
- Cable lubrication and inspection
- Motor inspection and performance testing
- Electrical system inspection, including wiring and control panel
- Pile inspection for stability and structural integrity
- Operational and safety assessment
Ready to join?
Call or email and we'll get your lift on the schedule and your membership squared away in one conversation.
Mobile service area
If your lift is on this water,
If your lift is on this water,
we come to you.
We are a mobile service and come to your dock across Wilmington and the surrounding waterways, including the Intracoastal, the sounds, and the creeks in between.
Wilmington
New Hanover CountyWrightsville Beach
New Hanover CountyCarolina Beach
New Hanover CountyKure Beach
New Hanover CountyHampstead
Pender CountySurrounding Waterways
Ask us. We probably come to you
How it works
Five steps from first call
Five steps from first call
to a lift that just works
01
Call or send a photo
Call (910) 200-7615, or email or DM a photo of the problem so we show up prepared.
02
On-dock diagnosis
We inspect the lift at your dock and find the actual cause, not just the symptom.
03
Straight quote
You get a clear price and an honest read on what needs fixing now vs. what can wait.
04
The repair
Done right with quality parts: cables, motors, auto stops, remotes, bunks, and walkboards.
05
Test & walkthrough
We run the lift with you, show you what we did, and leave it working the way it should.
Quick answers
Common questions,
Common questions,
answered in one breath
Short, direct answers, the kind search engines and voice assistants pull from.
Who repairs boat lifts in Wilmington, NC?
Shoreline Marine Services is an owner-operated boat lift repair and maintenance company serving Wilmington and the surrounding waterways. Call (910) 200-7615.
How often should a boat lift be serviced?
Twice a year: Spring before boating season and Fall before storm season. SMS Full Membership covers both visits for $500 a year.
What are signs a lift cable needs replacing?
Fraying or broken strands, rust, kinks or flat spots, or a lift that rises unevenly. If you see any of these, stop using the lift and call us.
Do you work on motors and remotes?
Yes. We handle motor repair, replacement, and performance testing, plus lift remote setup, programming, and replacement.
Our reputation lives on your dock
See recent jobs on Instagram, and find us on Google. Worked with us? A quick review helps your neighbors find a lift guy they can trust.
FAQ
Questions lift owners
Questions lift owners
ask first
What do you repair and install?
Auto stops, cables, motors, lift adjustments, lift remotes, walkboards (with or without steps), and bunks, plus most anything else on a boat lift. If your problem isn't listed, call us; we've probably fixed it before.
Do you have a maintenance plan? What does it cost?
Yes, there are two options. A single annual service visit is $275. Full Membership is $500 a year and includes two visits (Spring and Fall), 10-15% off eligible parts and labor on repairs, and priority scheduling. Every visit on both plans covers lubrication, cable and motor inspection, electrical checks, pile inspection, and a full operational and safety assessment.
Do you have a shop, or do you come to me?
We come to you. Shoreline Marine Services is a mobile business, so all repairs and maintenance happen at your dock across Wilmington and the surrounding waterways. There is no shop to drop off at, and no lift to haul anywhere. Call (910) 200-7615 and we schedule a visit to your location.
What areas do you serve?
Wilmington, NC and the surrounding waterways, including Wrightsville Beach, Carolina Beach, Kure Beach, and Hampstead. On the water nearby but not listed? Call us. We probably come to you.
How do I get a fast quote?
Call (910) 200-7615, or send a photo of the problem to shorelinelift@gmail.com or by Instagram DM. A picture of the cable, motor, or control box tells us most of what we need, so the first visit is the fix, not just the diagnosis.
My lift is stuck with the boat on it. What do I do?
Stop running the motor. Forcing a stuck lift is how a small problem becomes a snapped cable. Leave everything where it is and call us at (910) 200-7615. Members get priority scheduling for exactly this situation.
Why service a lift twice a year?
Spring gets the lift ready for the season you'll actually use it. Fall inspects and secures it before storm season. Salt air works on cables, motors, and wiring year-round, and twice-a-year service is how small wear gets caught before it becomes a failure.
Local resources
For Wilmington-area
For Wilmington-area
lift owners
Tide & water conditions
NOAA Wrightsville Beach Station →Live tides and water levels for local waterways.
Storm preparation
ReadyNC.gov →National Hurricane Center →Track storms and prep your waterfront before the season.
Before the storm
Members' lifts get inspected and secured every Fall, before the first named storm arrives.
See the membership plan →
Contact us
Get your lift
Get your lift
looked at.
Tell us what's going on and we'll get back to you fast. Prefer the phone? Call (910) 200-7615. Photos of the problem help us show up prepared.
Faster ways to reach us
Phone(910) 200-7615 Emailshorelinelift@gmail.com Instagram@shorelinemarine910HoursMon to Fri, 9AM to 5PM
WeekendsEmergency calls only
We come to you
Shoreline is a mobile service, so all work happens at your dock. A photo of the cable, motor, or control box tells us most of what we need before we arrive, so the first visit is the fix, not just the diagnosis. Attach photos by email or Instagram DM.